Purolabs reached out to VMS for help with their supplement print. The brief was simple- they wanted a label to suit a postal pack, that would suit their new supplement manufacturer’s application process. Postal pack labels are often hand applied, so the glue needed a low tack to allow failed applications to be corrected. The product was printed on gloss polyproline to give a high durability, as labels would rub together in transit. A section on the rear was left uncoated to allow overprinting of a BBE and batch number.